Join the Fresh-Face movement for early access
KARAME Fresh-Face Routine products on a bathroom shelf, with a woman tying her hair back reflected in the mirror

The Fresh-Face Routine

People don’t notice KARAME.

They notice you.

Our Products.

KARAME PREP Fresh Face Moisturiser pump bottle on a cream background

PREP

step 1

The perfect base

KARAME FRESHEN Freshness Enhancer white jar on a cream background

FRESHEN

step 2

The signature glow

KARAME FINISH Lip Enhancer open jar showing the creamy balm, on a cream background

FINISH

step 3

The finishing touch

The three KARAME products, PREP, FRESHEN and FINISH

THE FRESH-FACE ROUTINE

the set

The complete routine

£58 when purchased individually

The KARAME presentation box, white with rose-gold foil lettering

THE PRESENTATION BOX

Perfect for gifting, or for keeping your Fresh-Face Routine together.

Three steps.

Two minutes.

The Fresh-Face Routine

  1. step 1

    PREP

    Hydrates, nourishes and smooths to create the perfect base for the routine.

  2. step 2

    FRESHEN

    A multi-use balm pressed onto cheeks, eyelids and brow bones for a fresh, natural glow that works with your own skin tone.

  3. step 3

    FINISH

    Nourishes and enhances your natural lip tone while keeping lips soft and smooth.

Shop the routine

Fresh. Natural. Confident. In under 2 minutes.

A fingertip pressing FRESHEN balm onto a cheekbone in warm morning light

the signature

The step that brings freshness back to your face.

Our signature product, and the heart of KARAME. FRESHEN is a multi-use balm you press onto cheeks, eyelids and brow bones for a fresh, natural, glowy finish that works with your own skin tone. Not skincare, not makeup, it lives in the space in between. Wear it alone, over your skincare or under your makeup, wherever skin needs to look awake.

£22Read more
Bare, fresh skin before the routine

You

Luminous, dewy skin after the Fresh-Face Routine

You+

Beauty simplified. Confidence amplified.

Vegan

Formulated without animal derived ingredients, always.

Cruelty Free

Never tested on animals, at any stage.

Teen Skin Friendly

Gentle enough for younger skin. Loved at every age.

Sensitive Skin Friendly

Kind formulas, no unnecessary extras.

A young girl smiling beside the three KARAME products on a sunlit table

WHY KARAME

Not skincare. Not makeup. It’s the space in between.

Beauty has become complicated. Shelves of products, endless steps and routines that can feel like hard work. KARAME was created to simplify it, sitting in the space between skincare and makeup, with three considered products designed to work with your skin, not cover it.

Wear it alone, alongside your skincare or under your makeup. KARAME fits around you.

Perhaps the biggest beauty trend we need is simply looking like ourselves again.

Find us on social

KARAME and you.

KARAME community portrait 1, fresh natural skin
KARAME community portrait 2, fresh natural skin
KARAME community portrait 3, fresh natural skin
KARAME community portrait 4, fresh natural skin

Join the Fresh-Face movement.

Early access, launch offers and exclusive samples.

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